Whether you’re someone who’s on the lookout to get a brand new pair of eyeglasses online or seeking a replacement, shopping online can let you experience a wide array of benefits that physical stores often lack.
As more shoppers spend time
online when browsing for their favorite pair of glasses, it’s no secret that
online shopping is meant to grow in the foreseeable future. On the other hand,
when you go out to shop in physical retail stores, there are a number of
challenges posed by the actual experience. Here are some of the common problems
in retail stores:
Challenges Of Retail Shopping
1-Overpricing
When
shopping in retail stores, you’re bound to shop from stores that have a number
of overhead costs to deal with, which translates into a price that may contain
those costs. For instance, the shop rent, salaries & other expenses are
compensated for by marking up a high price that includes the store’s own profit
margin as well. This often results in overpaying for something that you
could’ve bought online.
2-Buyer’s Remorse
In contrast
to buying eyeglasses online, when you enter a brick & mortar store, it’s
not uncommon to see salesmen trying to earn their commission by selling you the
glasses THEY want instead of truly letting you select your own. This ingenuity
on the behalf of some crafty sales reps can leave you in a state of post-purchase
dissonance.
3-Lack Of Variety
This one’s
not uncommon, as most shoppers have to toil by surveying multiple shops before
finally deciding on their favorite glasses. It should be noted that almost seventy
percent of consumers search for new brands every day, which can be a
challenge for retail stores.
Why Switch To Buying Prescription Glasses Online?
1-Discounted Prices
Many online
stores that offer glasses adopt the model of ‘dropshipping’, that entails
carrying very little or no inventory thereby reducing storage costs &
promising a much lesser price as compared to physical stores. Moreover, there’s
no staff that needs to pay catered for by paying salaries, thus resulting in
more benefits for consumers.
2-Countless Collection
You could
survey thousands of safety eyeglasses online without having to trudge to different
stores. Most websites offering high quality glasses allow you to browse
thousands of glasses, offering an incentive unmatched by your local stores for eyewear.
3-Adequate Time to Research
It’s no
secret that shopping digitally allows you to shop more freely & in a
relaxed fashion. You won’t feel hassled by self-serving salesmen because there
won’t be any.
Moreover, the ability to read reviews, tips & opinions of
other shoppers serves as a gateway to understanding what you’re buying & buys
you adequate time to do research about your glasses. This, as a result, makes
you feel more satisfied with your purchase after sufficiently weighing the pros
& cons of your chosen glasses.
On the
whole, online shopping is gaining traction as more shoppers adapt to exploring
prescription glasses in the digital landscape.
0 Comments